About Us

Ramez Helou, one of the most successful sales gurus in the region, recognized in 2010 that companies in the Middle East needed a centre of excellence for sales training. He founded “The Academy For Sales Excellence©” in Dubai to provide a platform for sales success. Ramez's sale solutions have resulted in increased profits, relevant sales strategies and professional growth for hundreds of clients in the Middle East, and throughout the world. Simply put, the Academy For Sales Excellence offers customized sales solutions to sell more, sell faster and sell profitably. 


It is our vision to become the most effective sales management consultancy in the Middle East, providing our clients with the tools they need to succeed in their business and set benchmarks in their industry. We aim to be the first choice for organizations in the region that want to increase their sales and develop their strategies, giving them the foundations to both strengthen and sustain their success


To achieve our vision, we guarantee world-class training from the most respected and qualified instructors using the latest, progressive methods proven to provide successful, measurable results. Through constant enrichment and consistent delivery of our unique coaching sessions and skills development workshops, we will provide our clients with the tools they need to succeed in today’s – and tomorrow’s – increasingly competitive marketplace.