Basic Selling Skills

Selling Made Easy

This course enables the participants to excel in developing and strengthening core selling skills and competence that allow them to attract more clients, build value added relationships with their customers that create win win results.



English, Arabic, Spanish and French



  • Fine tune your selling attitude and skill set
  • Engage you in the process oftakingownership of your sales career
  • Establish lasting positive sales habits to earn more money and achieve your goals


Territory sales planning:

  • Research on available sales prospects and opportunities
  • Target the biggest opportunities
  • Plan the sales visits to utilizeyour timeoptimally
  • Stick to your plan and avoid distractions
  • Capture sales activities and check what is working

How to get in the door and make them listen

  • Use the phone to get appointments
  • Establish rapport
  • Create a compelling opening statement

Identifying needs, building perceived value

  • Conduct need analysis through suitable listening and questioning skills
  • Match and preset your product/service in an accurate manner
  • Building perceived value to sell at full price

Closing, objection handling and negotiating

  • Develop effective closing skills
  • Handle objections tactfully
  • Plan and implement the negotiation

How to grow sales through referrals

  • Constantly generate referrals from existing clients
  • Identifying additional ways to generate referrals




Sales executives, key account managers, sales managers and other business professionals eager to improve their selling skills to achieve and exceed their goals. This program can also be ideal for standardizing the sales language within a team and can be used as a sales induction program for new hires.