How to drop customers’ first barrier – IAB Formula For Sales Professionals

How to drop customers’ first barrier – IAB Formula For Sales Professionals

Many people when they think of sales professionals, they think of people that are tricky and not very straightforward.

So you can imagine when you meet your customers for the first time, many of them have that same impression in their mind.

How do you have your customers drop that barrier and relax that guard?

Watch this quick video and find out!

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About the Author

Ramez Helou

Ramez Helou is the founder and CEO of The Academy for Sales Excellence. You can reach him via email at ramez@ramezhelou.com

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