The Perfect Mindset of a Salesperson.

The Perfect Mindset of a Salesperson.

Your success in any field is solely depends upon your belief system. The difference between a true believer and a mere salesperson plays a crucial role in whether a sale is made or lost.


Your beliefs control your personal performances. Any positive changes you make in your belief system can bring positive changes in your attitudes. As Henry Ford once said:  “If you think you can do a thing or think you can’t do a thing, you’re right.”


Is your current belief system empowering you or dis-empowering you?  Below are the top 5 beliefs that form the perfect mindset of a salesperson:


1. Believe that you are good in what you’re doing.



There are many who believe that they are not good sales people yet they are in the profession of selling.They keep repeating the statement “I am not good in sales” and eventually it becomes a self- fulfilling prophecy. Such people are there not because they value their profession but were left with no other career options.

To me, selling is one of the noblest professions. My definition of “to sell” is to be of help or to be of service to my customers. It is all about understanding them then offering them a solution that can fulfill their requirements. Regardless of what you are doing, there is an element of sales in everything you do in your day to day life. Many successful sales people owe their success to their ability to showcase great selling skills by helping and serving others to eventually gain their favor.

Fall in love in helping and serving others as it’s one of the key beliefs to achieve success in selling and eventually become a superstar in it.  Try that in your next interaction with your customer!


 2. Believe in your product.

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You cannot sell a product effectively if you don’t believe in it.  Since I defined sales as a process of helping someone get what they want, you have to make sure of the effectiveness of the solution you are offering them.

If you’re selling a product or service you don’t believe in, I would advise you to find an alternative you’re excited about. Your belief and excitement about your product or service will be reflected in your performance and will affect the customers’ trust in you. Tricking your customers with false promises will never guarantee a lasting success.




3. Believe in the company you represent.


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There are many elements that make companies good or great. Unfortunately most people deliberately search for the flaws in their own company and create a negative impression in their mind. Remember, such beliefs will definitely affect your performance. You need to look after the many positive things your company is offering you and your customers.

You have to believe that you are working for a great company.  As in the case of products, if you really cannot believe in it, it’s better to find an alternative you believe in.   You will realize that besides the physical assets and history that makes a company, the people that work in it can be as important.  Always find a company that has great people, great products or service and great programs.  Examples of great programs would be customer service, training or constant innovation!



4. Understand that the past is gone.

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If you bring the past into your present, you mess up the future.  Instead, learn whatever lessons from your past and forget the details.  By details I mean the pain or misfortune that was caused.  They say that what doesn’t kill you makes you stronger, right?

However, most people reach to some false conclusions and make certain generalizations based on their past experiences to avoid similar painful situations. For example, if they’ve had difficulties in selling to a few customers from a specific ethnic background, then they automatically generalize that all people from that background are the same.  Similarly, they make assumption based on the external looks of their customers, or types of industries…

Such assumptions make us prisoners of our own thoughts.  I love the NCT concept!  NCT stands for: Never Can Tell!  Once you’ve done your part in the preparation then simply don’t let the past interfere with your present!


5. Believe in yourself as a person.

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If you believe in yourself and believe that you are a decent human being, then go out there and let the world know about you. This world belongs to individuals that are honest, hardworking, prepared, knowledgeable and are willing to help and serve others unconditionally.   I love the quote by Abraham Lincoln: “I shall prepare, for when opportunity knocks I can take advantage of it.”


So commit yourself, clear your thoughts and align your actions with your beliefs and values about who you are and what you are doing in the profession of selling.  If you feel a cringe on the inside about what I suggested above then it’s time to make some changes you truly believe in.

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About the Author

Ramez Helou

Ramez Helou is the founder and CEO of The Academy for Sales Excellence. You can reach him via email at

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